WildChina Collection

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Throughout WildChina’s years of pioneering sustainable off-the-beaten path travel in China, we have been impressed and encouraged by our encounters with visionary individuals who are trying to push the boundaries of traveling in China, creating unique boutique hotels integrated into local communities in the most remote and beautiful regions.

They care passionately about revealing the depth and breadth of natural and cultural beauties to their visitors in a way that is respectful of local traditions, and thus inevitably find themselves spending a lot of time acting personally as travel guides for their guests, and/or dealing with the minutiae of logistics planning in regions where travel infrastructure is patchy or non-existent.

Over time, many of these individuals began to feel that the original impetus which propelled them into the travel industry – whether it was creating eco-lodges from sustainable materials,  transforming and restoring ancient landmarks into museum-hotels or creating opportunities for local communities – was becoming bogged down in the exhausting details of operations management.

Wouldn’t it be wonderful, we heard over and over again, if someone could train trekking guides, bring in anthropologists and historians to act as cultural guides, and take over logistics management?  Wouldn’t it be wonderful to create alliances with other like-minded hotels in the region, passing guests along a circuit, thus exponentially expanding their appeal to travelers interested in exploring an entire province? Wouldn’t it be wonderful, they started to ask us, if you at WildChina could address these issues to free us up to pioneer new boutique hotels in the untouched hinterlands?

The WildChina Collection is the result.

The WildChina Collection is a unique alliance of boutique hotels in the most beautiful, un-spoilt and remote regions of China. Passionately committed to heritage conservation and ecological and sustainable lifestyles, our independent partners are not just hoteliers but enablers of a truly immersive experience in their local environs. The Collection is designed to allow our guests to share in this passion and the unique experiences it offers.

Curious? Learn more by browsing the WildChina Collection hotels and circuits on our website. For more information, send us an email at collection[at]wildchina[dot]com.

Brian Linden interacting with local children in Xizhou

Sometimes the most unlikely partnerships can lead to fantastic results. Such is the story of the Linden Centre, a one-of-a-kind boutique hotel set in the small town of Xizhou, about 20 miles north of Dali in southwest China’s Yunnan province.

The Linden Centre itself is a meticulously restored traditional Bai courtyard home dating back to another era, but it is the cooperation between a visionary American couple and the local government that is the foundation for the Centre’s success – it has already been named one of the top boutique hotels in China by publications around the country. With full support from the Xizhou government and protected status on par with the Great Wall, the Linden Centre is the brainchild of Brian and Jeanee Linden, who had previously been coming to China to find unique crafts and artwork for their gallery in Door County, Wisconsin.

Brian Linden is a true ‘old China hand’ – he first came here in 1984 to study Chinese and later worked as a cameraman and translator for CBS. He and Jeanee have poured time, effort and money into making the Linden Centre what it is today: an example of how cultural heritage can be preserved while creating a platform for cultural exchange. WildChina spoke with Brian Linden about the Centre’s achievements and its vision for the future:

WildChina: What makes Xizhou a unique travel destination?

Brian Linden: Xizhou is unique because it is a functioning village full of historical complexes. The Xizhou merchants of the 19th and early 20th centuries built over 100 stone and wood courtyard homes, most in the san fang yi zhao bi style [three sides of the courtyard dedicated to living quarters and one side highlighting a work of art]. These structures exist and currently function as homes and local businesses. They have not been gentrified nor sold to outsiders to open t-shirt shops. In this regard, it allows visitors to see a slice of traditional Bai village life – made all the more interesting because of the stunning architectural legacy. Most of our guests stay 4-5 days, and we have yet to have any complaints about Xizhou.

The Linden Centre frequently hosts cultural events and performances

WildChina: What are the goals of the Linden Centre?

Linden: To develop a new travel paradigm that focuses on learning and cultural immersion. This model’s uniqueness is that we are targeting adults, who want an indigenous experience but can also recognize elegance in art and antiques and culinary options. The Centre is completely different from any other hotel in China. We have as many staff as guests usually, and it our staff’s job to help our discerning guests to go beyond the contemporary facades of China.

WildChina: What have the highlights of the Centre’s existence been so far?

Linden: While Jeanee and I did not set out to establish a hotel but rather an intellectual retreat in the Aspen Institute tradition, we are proud to have been selected as the Best Boutique Hotel in China by Sina.com and the most interesting hotel in SW China by Xinzhoukan. We are also the top rated hotel in all of China among over 32,000 other properties on Tripadvisor. We have stories about us in Travel+Leisure, Atlantic Monthly, Food and Wine, dozens of Chinese and Asian magazines and newspapers, and have recently hosted renowned writer Amitav Ghosh who is doing an article about the Centre and region for Condé Nast India.

WildChina: The Centre is obviously a labor of love, what do you find most rewarding about it?

Linden: Because of the CCTV documentaries about us, we have had a constant flow of Chinese visitors from around the country, many of whom have traveled from north and south China to express their support for our efforts. This has been very touching. We also have been moved by our guests’ responses to the local immersions. We consistently have visitors with tears in their eyes when it comes time to leave the Centre. This is a wonderful feeling, especially when we know that we have helped expand our guests’ views of China. Most guests feel like they never truly felt China or knew the non-urban Chinese until they spent time with us. We are hoping that this expanded view will help lead to greater understanding between East and West.

Visitors to the Linden Centre take part in a variety of cultural immersion activities

WildChina: How is Bai architecture different from traditional Han Chinese architecture?

Linden: One of the first things that our guests comment on is the Bai tradition of painting on their homes. Most houses in Xizhou have series of paintings lining their upper walls, just below the roofline. These paintings, which are still being created on new buildings in Xizhou, depict flowers, animals and even city scenes from 1920s Shanghai and England! The pleasant weather in Dali also has allowed the Bai people to truly incorporate the courtyard space into a year-round functioning living area. These courtyards often serve as open air dining areas for the family, homework space for the children, and weaving areas for the women. Time is spent mainly in these open courtyards, thus greatly expanding the living space for the typical Bai family.

WildChina: How does the Linden Centre interact with the local community in Xizhou?

Linden: We offer weekly language interaction classes with local kindergartens and spend Saturday evenings at our village activity center teaching English to the local community. We are working with the local government to help place visiting doctors, teachers and carpenters in village facilities. We plan to establish a program to help rebuild old temples. We also will be developing a museum in Xizhou.

WildChina: What are your plans for the future?

Linden: We have been inundated with requests to expand our sites to other locations. These often come from local governments who feel that we would be a great asset for their communities. We are seriously looking into Weishan and Kunming as future sites. We also hope to develop our second complex in Xizhou, the former town hall, into an artist-in-residence center and a daytime cooking school.

WildChina is pleased to include the Linden Centre in the WildChina Collection – watch this space for more info!

The Year of the Tiger is rapidly approaching (it begins on February 14). In the Chinese zodiac, the tiger has always been a marker of great change, development, and improvement. Taking this to heart, WildChina has made big goals for the new year, which include initiatives that will enable us to better connect bolster and increase our community service, environmental protection and sustainable development partnerships.

In addition, WildChina strives to facilitate the development of China’s experiential travel sector by launching the WildChina Collection Network. We have worked with many outstanding lodge and hotel owners of establishments such as the Linden Centre, and we also see many other niche operators offering experiential travel around China. However, there is neither a community of sharing and exchange, nor joint marketing efforts to raise the awareness of experiential travel in China. The WildChina Collection Network aims to bring accommodations and operators together to share knowledge and create a home for small businesses committed to high-quality experiential travel.

As part of our WildChina Collection initiative, we’ve created a new series on our blog, the WildChina Collection ReviewBlog, which features our reviews of sites, hotels, and restaurants on our blog to keep readers informed of up-to-date information and trends in niche and boutique travel options. 

Our inaugural ReviewBlog post takes us to Shanghai:

WildChina Operations team members Nellie and Rebecca recently visited Shanghai to review client accommodations. Here is their take on two upscale Shanghai hotels, The Peninsula Shanghai and JIA Shanghai.

The Peninsula Shanghai

Location: Located on the main Bund strip. Although there is currently a lot of road work in the area for the World Expo, it will be completed by the end of Chinese New Year.

Service: Excellent; most staff speaks reasonably good English.

Aesthetic: Lobby decor is classic and elegant, and is a throwback to 1920s-era Shanghai.

Accommodations: Offers a wide range of rooms, from Superior Rooms and Deluxe Garden Rooms to a host of luxury suites. Rooms host a bevy of services and amenities, including plush furnishings and beds, electronics, and internet.

Dining: The Peninsula provides a variety of options for guests. Breakfast is a la carte and is served until 11:00am. Restaurants include Yi Long Court (Cantonese with private dining rooms) and Sir Elly’s (Western with private rooms). Room service is also available.

Recreation: The Peninsula boasts a spa, fitness center, indoor swimming pool and outdoor sun terrace.

WildChina says: “Great location with fantastic service and spectacular views. Attention to detail is absolutely impeccable. Easily the best 5-star hotel in Shanghai.” –Nellie

Make reservations here.

JIA Shanghai

Location: Located by the West Nanjing Road subway, JIA Shanghai is surrounded by hip shops and restaurants.

Service: Staff members were friendly and their English was better than average.

Aesthetic: Romantically dark. Walkways leading to elevators and rooms are dimly lit, with the light green wood doors being the only highlight in the walkways to elevators and rooms.

Accommodations: Studios and suites are available, and are beautifully designed in an eclectic modern style. Rooms are outfitted with designer modern furniture, and high-tech amenities.

Dining: Continental Breakfast is served. Issimo Restaurant offers Italian cuisine, while Issimo Bar serves classic cocktails, wine and champagne.

Recreation: JIA houses a small but well-appointed gym on the 2th floor, which  treadmills, bicycles, and weight equipment.

WildChina says: “The ‘it’ choice for boutique accommodation in Shanghai – high-end urban cool provides intimacy for design-oriented travelers. ISSIMO is equal parts hip and delicious, providing tasty fare in a trendy atmosphere.” –Nellie

Make reservations here.

Curious about accommodations, sites, restaurants, or other venues in China? Tweet at us (@WildChina) or send an email to Alex Grieves at alex.grieves@wildchina.com. We’ll try to include your inquiry in our next post.